Influence Certification Program

Master the Science of Influence & Persuasion

Ethical Persuasion Certification Program

Join Dr. Cialdini—NY Times bestselling author and the most-cited social psychologist in influence, persuasion, and negotiation—for a transformative certification program that empowers you to effortlessly sway decisions and inspire eager followers.

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Leading organisations are already mastering Dr. Cialdini’s persuasion strategies

Persuasion has become a critical, make-or-break skill in 2025’s fast-moving professional world, and ignoring it could leave you lagging dangerously behind your competitors. As AI and automation transform industries at breakneck speed, those without strong persuasive abilities risk losing out on promotions, failing to secure vital partnerships, and facing career stagnation. Consider these alarming statistics:

78% of employers now rank persuasive communication as a top-three skill gap they see in underperforming teams (2024 Global Workforce Report).
3 in 5 executives claim they’ve passed over high-potential candidates due to weak persuasion and negotiation abilities (Corporate Leadership Survey, 2024).
Teams lacking solid persuasive strategies suffered a 32% rise in failed initiatives and missed opportunities over the past year (Industry Impact Review, 2024).

Without mastering persuasion, you risk fading into irrelevance in a world that increasingly rewards those who can sway opinions, secure resources, and inspire action. Can you afford to stay silent?

INTRODUCTION

In this opening module, discover why influence is indispensable for success, and explore the scientific principles behind its effectiveness.

PROCESS & ETHICS

Elevate your impact by ethically harnessing Dr. Cialdini’s 7 Principles of Persuasion, fuelling extraordinary personal and professional breakthroughs.

INFLUENCE AMPLIFIER: CONTRAST

Use the Contrast Principle to reshape perception and guide decisions, employing a framework that transforms “meh” options into irresistible choices.

INFLUENCE PRINCIPLE 1: RECIPROCITY

Revolutionise your relationships with genuine exchange, deploying Reciprocity to build loyalty and fast-track meaningful collaboration.

INFLUENCE PRINCIPLE 2: LIKING

Discover the science behind likability, empowering you to boost negotiation outcomes, resolve conflicts, and win unwavering buy-in.

INFLUENCE PRINCIPLE 3: UNITY

Tap into the deep-seated need for belonging, mastering Unity to shape opinions, inspire collective action, and spark lasting change.

INFLUENCE PRINCIPLE 4: SOCIAL PROFF

Leverage our innate desire to follow the crowd, wielding Social Proof to persuade, guide, and align decisions with your goals.

INFLUENCE PRINCIPLE 5: AUTHORITY

Unlock the secrets of conveying expertise, revealing why people often comply with authority figures—even against their better judgment.

INFLUENCE PRINCIPLE 6: CONSISTENCY

Harness the power of commitment, driving behaviour change by aligning actions with previously stated goals and values.

INFLUENCE PRINCIPLE 7: SCARCITY

Ignite urgent desire through Scarcity, using exclusivity to spark quicker decisions and create competitive advantage.

EXAM

Validate your mastery with the Influence Practitioner Exam, signed by Dr. Cialdini, and stand out as an in-demand authority on ethical persuasion.

Once Completing The Exam

Become an Accredited Persuasion Practitioner

Upon successfully completing the rigorous exams, you earn your place in the Elite of Influence—an exclusive circle recognised for setting the highest standards in ethical persuasion. Your certificate, personally signed by Dr. Robert Cialdini and Pjay Shrestha, stands as an invaluable, enduring testament to your mastery of the science and application of ethical influence.

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Trusted by Industry Leaders

"Robert Cialdini is the go-to expert in the field of influence, and his book should be on every entrepreneur's shelf."

Richard Branson Entrepreneur & Founder of Virgin Group

“Dr. Cialdini's work in the psychology of influence should be required reading for all business majors.”

Tony Robbins Author & motivational speaker

"'Influence' is one of the best business books of all time."

Warren Buffett Chairperson of Berkshire Hathaway

"'Influence' is one of the two books that made me a billionaire."

Tobias Lütke CEO & Founder of Shopify

"Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist…"

Charlie Munger Vice-Chairperson of Berkshire Hathaway

“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business—and in many ways how I live my life.”

Richard Branson Chief evangelist of Canva