Master the Science of Influence & Persuasion

Ethical Persuasion Certification Program

Join Dr. Cialdini—NY Times bestselling author and the most-cited social psychologist in influence, persuasion, and negotiation—for a transformative certification program that empowers you to effortlessly sway decisions and inspire eager followers.
Leading organisations are already mastering Dr. Cialdini’s persuasion strategies

Why Persuasion Training Matters Right Now?

 
 
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Persuasion has become a critical, make-or-break skill in 2025’s fast-moving professional world, and ignoring it could leave you lagging dangerously behind your competitors. As AI and automation transform industries at breakneck speed, those without strong persuasive abilities risk losing out on promotions, failing to secure vital partnerships, and facing career stagnation. Consider these alarming statistics:

  • 78% of employers now rank persuasive communication as a top-three skill gap they see in underperforming teams (2024 Global Workforce Report).
  • 3 in 5 executives claim they’ve passed over high-potential candidates due to weak persuasion and negotiation abilities (Corporate Leadership Survey, 2024).
  • Teams lacking solid persuasive strategies suffered a 32% rise in failed initiatives and missed opportunities over the past year (Industry Impact Review, 2024).

Without mastering persuasion, you risk fading into irrelevance in a world that increasingly rewards those who can sway opinions, secure resources, and inspire action. Can you afford to stay silent?

 

The Ethical Persuasion Program Outline.

 
 

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INTRODUCTION

LinkedIn's latest research shows that the ability to influence others ranks high among the most desirable power skills in today's competitive landscape. In this initial module, we will dive deep into why influence is absolutely crucial for success and explore the scientific principles driving its effectiveness.

PROCESS & ETHICS

To achieve extraordinary outcomes, it is essential to harness the power of persuasion. By ethically embracing the seven Principles of Persuasion, you can elevate your level of influence and reach unprecedented heights in your personal and professional endeavours.

INFLUENCE AMPLIFIER: CONTRAST

The Contrast Principle is a powerful concept that holds the key to understanding human perception and decision-making. Dr. Cialdini presents essential framework backed by concrete evidence on how to effectively use the contrast principle to influence how people perceive options and make choices.

INFLUENCE PRINCIPLE 1: RECIPROCITY

Reciprocity is a powerful tool that can greatly impact your relationships, collaboration, and overall personal and professional development. Dr. Cialdini presents valuable insights into the art of reciprocity that go beyond a simple exchange of favours or gestures.

 

INFLUENCE PRINCIPLE 2: LIKING

Whether you find yourself in a business negotiation, conflict resolution, or simply trying to win someone over to your perspective. Dr. Cialdini's shares scientific insights into what makes us likeable. His findings go beyond personal qualities or skills self help guru often focus on. Ignoring it, on the other hand, could potentially hinder your progress.

INFLUENCE PRINCIPLE 3: UNITY

When we talk about unity, we are not just referring to superficial similarities or common interests. Dr. Cialdini research goes beyond that. Dr. Cialdini shares insights into how you can tap into the deeper sense of belonging and connectedness that humans crave. By mastering the power of unity you have the power to shape opinions, drive action, and bring about meaningful transformations.

INFLUENCE PRINCIPLE 4: SOCIAL PROFF

In this thought-provoking session, Dr. Cialdini will unveil the scientific-based strategies of social proof, revealing how we are wired to turn to others for guidance on how to behave, think, and act. Understanding this powerful phenomenon can provide you with a distinct advantage in shaping opinions, persuading others, and making decisions that align with your goals.

INFLUENCE PRINCIPLE 5: AUTHORITY

Have you ever found yourself wondering why people tend to obey authority figures, even when their requests are objectionable or unethical? In this session, Dr. Cialdini shares these secrets with you including how the most successful and influential members of our society convey expertise.

INFLUENCE PRINCIPLE 6: CONSISTENCY

Learn the secret that drives peoples to risk their own life for the desire to align their actions with their previous statements or commitments. In this insightful session, Dr. Cialdini will unpack research-backed strategies for harnessing consistency driven behaviour change in various domains. Don't miss out on unlocking these effective tools!

INFLUENCE PRINCIPLE 7: SCARCITY

Large companies and successful salespeople have long recognised the potency of scarcity and exclusivity in driving quick decisions. In this session, you'll discover how scarcity can ignite desire and spur customers into action. This exclusive information will help you gain an edge over your competitors, don't miss out on this powerful knowledge!

 

EXAM

The Influence Practitioner Exam holds the key to unlocking your potential as a recognised expert in the field of influence. Passing this rigorous examination will serve as a powerful endorsement of your abilities, opening doors to new career opportunities and professional advancement especially as it will be signed by Dr. Cialdini himself. Don't miss out on this rare opportunity to become a recognised expert in the field of influence.

Once Completing The Exam

Become an Accredited Persuasion Practitioner

Upon successfully completing the rigorous exams, you earn your place in the Elite of Influence—an exclusive circle recognised for setting the highest standards in ethical persuasion. Your certificate, personally signed by Dr. Robert Cialdini and Pjay Shrestha, stands as an invaluable, enduring testament to your mastery of the science and application of ethical influence.

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Trusted by Industry Leaders

"Robert Cialdini is the go-to expert in the field of influence, and his book should be on every entrepreneur's shelf."
Richard Branson
Richard Branson Entrepreneur & Founder of Virgin Group
“Dr. Cialdini's work in the psychology of influence should be required reading for all business majors.”
Tony Robbins
Tony Robbins Author & motivational speaker
"'Influence' is one of the best business books of all time."
Warren Buffett
Warren Buffett Chairperson of Berkshire Hathaway
"'Influence' is one of the two books that made me a billionaire."
Tobias Lütke
Tobias Lütke CEO & Founder of Shopify
"Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist…"
Charlie Munger
Charlie Munger Vice-Chairperson of Berkshire Hathaway
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business—and in many ways how I live my life.”
Guy Kawasaki
Richard Branson Chief evangelist of Canva

Take control of your future success today.

 

In today's competitive marketplace, standing still means falling behind. If you hesitate while others take action, you risk losing your edge. Don't let your competitors get ahead in this once-in-a-lifetime chance to learn directly from the best in the field.

Lock in this great price while you still can:

AUD $2,450